News broke earlier this week that Air Jordan could soon be heading for a kit crossover with a Premier League club, with two in the sights of the US sporting mega brand.
Chelsea and Tottenham have been cited as targets for the iconic clothing line that holds roots from Michael Jordan's days in the NBA.
PSG are the only previous club to have worn the specially-designed kits but the Ligue 1 giants will end their association at the end of the 2024/25 season.
So the real question remains, how much could both the Blues and Spurs profit from collaborating with one of the biggest sports empires in the Premier League?
According to PSG's past sponsorship deal with Nike, ESPN wrote back in 2019 that the French giants could profit up to £80m per year.
We can safely presume that, when adjusted for inflation, that figure could now rise to well over £100m per year.
Given the Premier League's global dominance too, it is easy to imagine Chelsea or Spurs being attractive and viable selections as London-based clubs for the brand if they follow up on initial interest.
PSG were designed specially manufactured kits that the likes of Kylian Mbappe, Neymar and Lionel Messi all famously wore.
That helped the brand establish themselves within the European market now fully captured by Jordan Sport, who have in the past tended to operate in the US.
PSG were the first team in Europe to wear Air Jordan attire. (Image: Getty)
PSG were the first team in Europe to wear Air Jordan attire. (Image: Getty)
"Jordan Brand will not design Chelsea or Spurs kits if the clubs fail to qualify for next season's Champions League," wrote Sportico's Łukasz Bączek earlier this week. "Nothing has changed in this respect."
Back in January, it was suggested that Jordan would look to choose a London-based club because the city is considered one of the world's fashion capitals.
"The US brand is not considering cooperation with Liverpool, which is outfitted by Nike, due to its ownership ties with LeBron James and his brand," added Baczek.
"Jordan Brand is counting on success, as is the case with many collections from PSG, also in the field of streetwear."
Tottenham could be a sought-after party given their rebrand already this month, which would bring in another extra source of income.
The move from White Hart Lane has opened up further revenue streams for the club with Dominic Solanke and James Maddison two high-profile signings in recent years.