Credit: Hasan Karim, Breaking Media
James Murray
Sat 30 November 2024 8:00, UK
Chelsea could still agree a front-of-shirt sponsorship deal for the second half of this season after appointing Todd Kline as their new commercial chief, sources have told Football Insider.
The Premier League giants started this season without a primary shirt sponsor for the second consecutive campaign after their deal with Infinite Athlete expired.
Chelsea struck a £40million-a-year deal with the US-based sports data company in September last year, but the agreement has not continued into this campaign.
Football Insider revealed on 26 September the west London club were initially looking to agree a £50million deal for this season before being forced to significantly lower their asking price.
Kline started work as the new president of commercial at Stamford Bridge on 11 November after he was placed on gardening leave by Tottenham earlier this year following his decision to leave the club.
Sources have told Football Insider the new commercial chief will be looking to agree a front-of-shirt deal for the remainder of this season to ensure Chelsea don’t suffer a dip in revenue.
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It is believed an agreement at this point in the campaign is likely to be worth less than £20million.
Chelsea sponsorship negotiations aided by strong start to season
Football Insider revealed on 2 October Chelsea turned down a lucrative front-of-shirt sponsorship offer from a gambling company in August.
The West Londoners are not looking to agree terms with any gambling firms after pulling out of talks with online betting company Stake in July 2023 following a fan backlash.
Sky Sports journalist Kaveh Solhekol reported on 24 September Chelsea have held talks with Qatar Airways and two other airlines about becoming their new shirt sponsor.
Sources have told Football Insider Enzo Maresca’s side’s strong start to the season is likely to help the club in their negotiations as they currently sit third in the Premier League table.
Chelsea
(Credit: Imago)
Chelsea could once again be close to the profit and sustainability (PSR) limit this season if they can’t land a new deal as front-of-shirt sponsorship makes up a significant amount of their revenue.
The Premier League side reported a club-record revenue of £512.5million in their latest accounts for 2022-23, while they recorded an £89.9million loss across that same year.
Under the PSR rules, top-flight clubs are only permitted to lose £105million over a rolling three-year period.
In other news, Chelsea to accept “cut-price” Mykhailo Mudryk offer – insider.
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