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Ineos demand, personal promise, player meetings - Inside Ruben Amorim's Man United

Ruben Amorim acknowledges the Manchester United supporters

Ruben Amorim replaced Erik ten Hag at Manchester United in November

In his first press conference as Manchester United head coach, Ruben Amorim told reporters that he had full faith he is the right man, at the right time, to bring success back to the Reds.

It was music to supporters' ears, and it is fair to say that Amorim's enthusiasm has been infectious so far even if we have yet to see radical improvements on the pitch. The optimism from the head coach has not dampened following the opening two matches.

"I believe we will succeed," Amorim told the BBC at the end of his interview with the broadcaster. "I think United will change my life but it will not change me.

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"Everybody says this will change me… this will not change me." This shall likely please United fans considering the personality of Amorim is one which has drawn admiration from supporters so far.

"I think it is more powerful sometimes not to shout because when you are, you are and the players feel it," he explained. "In training you can be demanding but afterwards, you can be one of them.

"To have a real connection you have to be in their shoes." Unlike a lot of the old-school managers of yesteryear, Amorim attended university in Portugal to learn how to manage his squad and even visited a therapist to, in his words, 'change things' about him as he transitioned from a player to a manager.

Part of this journey taught Amorim to evolve his style to suit different members of his squad. One-to-one meetings with his players are going to be a regular part of the schedule for the United squad but these will take the form of informal chats on the way to the training pitch rather than mirror Jose Mourinho's style of calling players to his office.

It would be easy to describe Amorim as 'Mr. Nice Guy' but he has his ruthless streak. As a player, he was suspended twice by his manager and he has no desire to allow standards to slip.

Ruben Amorim smiles after Manchester United's victory over Bodo/Glimt in the Europa League

"For me, some rules are for all but I treat my players differently because they are different people," he explained. "I deal with each one of them in a different way.

"You can have some red lines that you cannot cross no matter who you are, but I deal with the players completely differently because they are different people." And the squad are not the only ones who will be set red lines.

Ineos are on notice too. Despite his deep affection for Sporting Lisbon, Amorim's club is Benfica.

He had the chance to join them as head coach while at Braga but admitted he rejected them because he felt he would not have full control in their system. Logic dictates that Amorim must feel he will have this control at United or else he would not have made the jump.

It is going to be a learning curve for Amorim in England, one which he has already acknowledged due to the media commitments and the size of United. But what is clear, is that the new boss will wish to put his own stamp on the club to take the Reds back to the top.

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