Juventus and TIM are delighted to announce a new two-year partnership that will see Italy's leading telecommunications company become the club's Premium Partner. The agreement includes the presence of the TIM logo as Sleeve Sponsor on the jerseys of the Juventus women's first team and the men's Under-20 side, as well as visibility at matches played at the Allianz Stadium by the men's first team. In addition, a series of activities dedicated to customers will also be carried out, giving them the chance to enjoy exclusive experiences linked to the Juventus world.
The partnership is part of ‘La Forza delle Connessioni’, TIM's campaign that emphasises how connections bring people closer together, become human relations and increasingly offer the opportunity to experience emotions such as those enjoyed at sporting events. The focus is on moments to share with friends and family, whether at home or at the stadium, and that reinforce the concept of being together.
Francesco Calvo, Managing Director Revenue & Institutional Relations of Juventus, said: “Two companies that constantly strive for excellence, setting themselves ambitious and innovative goals. Always involved in the world of sport, and football in particular, we are delighted that Tim, by partnering with Juventus, has decided to have maximum visibility on the sleeve of our women's first team and U-20 side, as a testimony to the valuable path undertaken. We are convinced that the passion that drives both our companies can represent strong value for our fans.”
Andrea Rossini, TIM's Chief Consumer, Small & Medium and Mobile Wholesale Market Officer added: “We are particularly proud of this partnership with Juventus, a new collaboration in line with the values of sport that does not divide but unites, just like ‘la Forza delle Connessioni di TIM’. The agreement confirms TIM's focus on the world of football, an integral part of our culture and tradition with which we have always shared ideals such as dedication, healthy competitive spirit and passion. We also continue to support women's talent in order to achieve gender equality in every field as soon as possible.”