Tottenham Hotspur or Chelsea may not just be competing for a Champions League qualification spot this season, but could also go head-to-head over a major commercial deal.
Chelsea
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Tottenham and Chelsea have a deal with Nike
Nike is the official kit manufacturer for both Tottenham and Chelsea at the moment, with the deal thought to be the most lucrative among the various commercial agreements of the two sides.
TBR Football explain that although it has been pointed out by some sources that Nike’s deal with Chelsea is worth £60m and their deal with Spurs is worth £30m, those are not entirely accurate figures.
The outlet claims that the intricacies of the two deals mean that there is not much discrepancy between the amount that the two London sides will receive from the American footwear and apparel giant.
(Credit: Nike)
Tottenham and Chelsea competing for another deal
It has now been revealed that Nike’s spin-off brand Air Jordan, which is the brainchild of NBA legend Michael Jordan, is considering both clubs for its next collaboration.
This update comes from Football Finance expert Lukasz Baczek, who took to social media to reveal that Air Jordan will look at becoming an official Tottenham and Chelsea kit manufacturer next season, but only under one condition.
Baczek revealed that they will only sign the deal with those clubs if they qualify for the Champions League, which means that the two clubs might be going head-to-head for the deal.
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The Air Jordan logo is displayed at a Jordan promotional event July 31, 2001 in Harlem, New York City.
Photo by Mario Tama/Getty Images
Tottenham fans have often been critical of the hierarchy for putting Champions League qualification at the top of their priority list over winning cup competitions.
However, that is the reality of modern-day football, with qualification for the Champions League not just directly impacting a club’s bottom line in the form of prize money and increase in matchday revenue, but also indirectly affecting a club’s earning potential by dictating how lucrative they are for commercial partners.
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