JPMorgan to Sponsor Arsenal FC’s $40,000-a-Year VIP Lounge<img src='https://sb.scorecardresearch.com/p?c1=2&c2=6035286&cv=4.4.0&cj=1'>SubscribeSign inView Market DashboardHomeLatest NewsMarketsMarket NewsMark to MarketCommoditiesLive BlogsCryptocurrencyIPOStock MarketsMarket DataStock PagesIndex pagesBullionGold SilverFuelPetrolDieselNewsIndiaWorldWSJEconomistNewsUS NewsPremium e-paperGlobal Partners WSJEconomistMint SpecialsMint ExplainersMark to MarketLong StoryMint PrimerSnapviewSectionsCompaniesTechnologyMarketsMoneyMutual FundsInsuranceAutoIndustryPersonal FinanceCompaniesStart-upsCompany ResultsPeopleMoneyPersonal FinanceInsurance Ask Mint MoneyMutual FundsMyMintMint HindiPersonal LoanTechnologyGadgetsTech ReviewsApp News5G TechFoldable SmartphonesIn ChartsMoreElection Results 2024OpinionAuto NewsSportsIPL 2025IPL 2025 Purple CapIPL 2025 Orange CapIPL 2025 Points TableEducationTools IFSC Code FinderIncome Tax CalculatorMint LoungeMintGenie Multi-MediaVideosWebStories Photo GalleryPodcastsExplore MintAbout usPrint subscriptionMint AuthorsPrivacy PolicyTerms of UseDisclaimerMint codeCookie PolicyCode of ethicsSubscriber terms of useSitemapContact Us Hello UserSign inSign OutMy AccountSubscribeMy WatchlistNewslettersNotificationsMy ReadsFor YouView Less -View More +Data InsightsMarket DashboardBullionGoldSilverFuelPetrolDieselCommoditiesGoldGoldMAluminumMenthaoilSilverSilverMICGoldPetalNatural GasCopperZincSilverMCrudeOilGoldGinueaLeadCryptoCurrenciesView Less -View More +Top SectionsToday's NewsIndia NewsWorld NewsUS News TodayEconomyMoney NewsPersonal FinanceQ&AOpinionCompany Business NewsIPO NewsStart-upsCompany ResultsTop Company LeaderStock Market NewsStock MarketsCommodity NewsMark To MarketIPO NewsLive Blogpersonal loanpersonal loan emi calculatorPersonal Loan Interest RatePersonal Loan EligibilityBusiness LoanInstant LoanElection Results 2024Assembly Elections 2024Indian Industry AnalysisBanking NewsInfotech NewsInfrastructureAgricultureManufacturingEnergy NewsRetail NewsAuto NewsSports NewsOpinionViewsColumnsTechnology NewsGadgetsTech ReviewsApp NewsPolitics NewsLoungeBusiness of LifeSports NewsIPL 2025 IPL Points Table 2025IPL 2025 Orange CapIPL 2025 Purple CapIPL Match Today | IPL 2024 Schedule Education News TodayView Less -View More +Premium Offeringse-paperWSJEconomistMyMintMint PremiumView Less -View More +Tools and CalculatorsIFSC Code FinderIncome Tax CalculatorSIP CalculatorEMI CalculatorHome Loan EMI CalculatorCar Loan EMINPS CalculatorView Less -View More +MultiMedia CollectionsVideosWebStoriesPhoto GalleryPodcastsView Less -View More +More From MintMint GenieMint LoungeView Less -Explore MintAbout UsPrint SubscriptionMint AuthorsTerms of UseDisclaimerMint CodeCode of ethicsCookie PolicyPrivacy PolicySubscriber - Terms of UseSITEMAPContact UsMint AppsView Less -View More +Copyright © HT Digital Streams Limited All Rights Reserved.JPMorgan to Sponsor Arsenal FC’s $40,000-a-Year VIP LoungeJPMorgan Chase & Co. is to sponsor the most prestigious part of English football club Arsenal FC’s Emirates Stadium in London, according to people familiar with the matter.BloombergPublished6 Dec 2024, 01:30 AM ISTJPMorgan to Sponsor Arsenal FC’s $40,000-a-Year VIP Lounge (Bloomberg) -- JPMorgan Chase & Co. is to sponsor the most prestigious part of English football club Arsenal FC’s Emirates Stadium in London, according to people familiar with the matter. The US banking giant becomes the first sponsor of Arsenal’s Diamond Club, a lounge that hosts wealthy fans who pay tens of thousands of pounds a season to watch the team, known as the Gunners, in luxury surroundings. JPMorgan’s branding was set to be visible during last night’s match between Arsenal and Manchester United FC, the people said, asking not to be identified discussing confidential information. The Diamond Club, nestled above the half-way line to provide the best view of the pitch, comes with heated seats and blankets to help fans cope with the English winter. It is named after deceased director Danny Fiszman, a diamond-dealer who was instrumental to the construction of the Emirates Stadium, and features the gold Premier League trophy awarded to former manager Arsene Wenger after his team went a whole season unbeaten in 2003-2004. Membership to the club costs over £30,000 ($38,165) a year, according to two people familiar with the matter. Sports venues are pushing to increase offerings to high-net-worth fans. Phoenix Suns owner Mat Ishbia is spending $20 million to open a private club at the NBA team’s arena with a $15,000 annual membership fee. The sponsorship deal was reported earlier in a social media post by an Arsenal fan blog. Representatives for Arsenal and JPMorgan declined to comment. Arsenal moved into the Emirates Stadium in 2006. The ground has a capacity of around 60,700, slightly smaller than the new stadium built by north London rivals Tottenham Hotspur FC. Arsenal’s American billionaire owner Stan Kroenke could reportedly try to expand the Emirates Stadium to once again boast the biggest club arena in London. Sign up for Bloomberg’s Business of Sports newsletter for the context you need on the collision of power, money and sports. (Updates with additonal detail on costs.) More stories like this are available on bloomberg.com ©2024 Bloomberg L.P. 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