Juventus are set to maintain its position as the team with the highest budget in Serie A, despite recent financial challenges. Gazzetta dello Sport [**report**](https://www.gazzetta.it/Calcio/Serie-A/Juventus/07-12-2024/come-fara-la-juventus-ad-avere-ancora-il-budget-piu-alto-del-campionato.shtml) how this development comes from the assurances of Maurizio Scanavino, the club’s CEO, and the strategic work of Cristiano Giuntoli, the sporting director.
The days of capital increases are long gone, as the ownership has changed its approach in recent years. The rebalancing of the budget is largely due to strong decisions made in the sporting area. Last summer saw a significant streamlining of player-related costs through sales and early contract terminations. However, it’s clear that cuts alone cannot maintain the team’s competitiveness.
Giuntoli inherited a squad with many aging players nearing the end of their contracts, limiting the club’s ability to monetize their departures. The current roster, in contrast, is younger and gaining value through play and experience. Long-term contracts secure promising players and maintain the club’s asset value, while a slightly reduced squad size has allowed access to mid-to-high level transfer market opportunities.
The club’s budget also reflects its commitment to other teams, particularly the Next Gen and women’s sector. Scanavino’s message has created expectations for the January transfer window, especially given the need to reinforce the defense following injuries to key players.
Juventus’ strategy involves reducing salaries by about 15% for players over 30 or those with higher wages, while focusing on developing young talent. These young players, who have low wage costs but increasing market value, could potentially generate significant capital gains if sold in the future.
The work completed by Giuntoli last summer has already narrowed the gap between expenses and savings targets. Sales and contract terminations created almost immediate economic benefits, while investments were spread over several years. This approach has allowed Juventus to maintain financial balance while aiming to improve competitiveness in future transfer windows.
For instance, the potential sale of Fagioli in January could bring immediate positive effects to the accounts, which could be redistributed across multiple market opportunities. By structuring operations carefully, Juventus could further improve the squad with high-level players who fit the new project, all while maintaining the highest budget in Serie A.