In the late 19th century, before the invention of cinema and radio, every piece of music, performance, oration—even a natural view like a rainbow—was a unique event. Unrepeatable. Cinema and radio changed that, enforcing a massive shift in how we consumed popular culture. Several of the world’s dominant media companies were founded in that moment by men with a relentless sense of awe for the new media. It resulted in a phenomenal lack of restraint—they didn’t think they needed it. This was the future, and it was making them rich. More was obviously better.
Film and radio would eventually be combined into television—creating an even greater detachment from the performance at its core while supplanting human connection with strategic dopamine sparks. Of course people got hooked: More excitement and no effort equaled a better future. When streaming to personal devices became ubiquitous, that future merged even greater profitability with the law of diminishing returns—crushed empathy, spiked anxiety, and social inadequacy all became core to the human experience.
This has ultimately resulted in a general societal malaise, and I think 2025 will be that moment where some facets of society will begin to methodically detach from their screen-based addictions. I predict the leaders of this change will be the Gen Z digital natives for whom the simplicity of techless exchange will hold a similar novelty to its original technological advances.
Gen Z—currently between 13 to 27 years of age—are the people most deeply affected by digital addiction. After all, they were born in the wake of the invention of the internet. Their primary methods of understanding the world have been digital from the start. Actual agency—connection with other humans—has been largely unavailable for school work, coaching, and guidance. Even the informative mundanity of navigating normal life has been relegated to apps: the screen’s dominance institutionalized with all the restrictions and none of the learned experience for surviving them.
Except their instincts. It’s Gen Z’s instincts that are starting to evolve into a dominant force for change in modern society. What things cost—a massive issue for everyone—is driving much of how Gen Z views their priorities. They’re selecting user-generated content over pricey new media. They’re looking for longer meaning from experiences above the short-term gratification of materialism. In a recent US Gallup poll, more than 50 percent of the respondents indicated they don’t trust tech companies, the government, or the justice system.
Gen Z is also embracing the underconsumption-core and de-influencing trends, questioning the values awe-reverent media brought them, and heightening demands for a life-work balance that would have terrorized the generations before them. These are all positive to crucial developments for society.
So, in 2025, I believe the next step will be for Gen Z to embrace the simplicity of techless human exchange—events without the mediation of the ever-corrupting screen. It’s the shock of the new, a novelty as elemental as film in its infancy. It’s scary, sure—unpredictable—a real change in the digital life they/we are so dominated by. But it’s human and dimensional and full of stuff we can’t get online. It’s what we humans are at our messy core, and for all those reasons I believe we’ll see the virtues of screen retraction start to be celebrated, with Gen Z leading the way.