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FSG investment on course for devastating financial loss

Liverpool Football Club has been owned by Fenway Sports Group (FSG) since October 2010, and ever since their tenure at the club has been controversial.

Whether it has been their 'stinginess' in the transfer market, their initial support for a European Super League, or reports of spending money elsewhere on their other assets, countless arguments have been had regarding Liverpool fans and their thoughts on the owners.

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Generally speaking, FSG 's ownership of the club can be considered a success, as the side managed to win everything there is to win in club football under Jurgen Klopp, although many feel the German was short-changed and that he received little financial support from the ownership.

However, it was recently reported that Liverpool's latest financial statements show a £110m operating loss for the 2022/23 season, predominantly as a result of the team's inability to qualify for the Champions League that season.

As such, Liverpool are now faced with the prospect of finding large sums of money to give to Mohamed Salah, Trent Alexander-Arnold and Virgil Van Dijk if the club is not to lose them to their contracts, all while reports in the USA suggest extraordinary figures are being spent on the Boston Red Sox, another one of FSG's assets.

Now, in a new twist to FSG's financial difficulties, or so reported, another one of their assets is said to have lost money in the past year, in a move that may harm Liverpool further.

Lebron James' company set for substantial loses

Liverpool's history with American Basketball player Lebron James' is a short one. He is an avid Liverpool fan and in addition to owning a minority stake in the club, he has been able to create his own brand of Liverpool fashion, while he and the club are in partnership with sports brand Nike.

However, it was reported in October, that now the Reds are set to make the switch from Nike back to Adidas, the sportswear line will have to come to an end, now that the club and Lebron are sponsored by different brands.

Or at least it will make it much harder than it ever used to be.

In addition, however, the LA Lakers player has his own Hollywood production company called SpringHill, which FSG are part owners of.

Funnily enough, SpringHill has recently merged with British production company Fulwell 73, which produced the Manchester United documentary, The Class of '92, which certainly creates a unique link between FSG and Liverpool's historical rivals, and Chelsea's owner Todd Boehly has also recently invested in Fulwell 73, so the three clubs are all somewhat connected.

However, the most recent update regarding FSG, Lebron and Liverpool is that Springhill is set to lose $30million in revenue, according to Bloomberg, and while the company has never made the Basketball star any money, it is set for further losses in 2024, which might impact FSG.

While the impact on Liverpool in all of this is likely to be incredibly small, FSG has a rather large portfolio and although LFC is the most important in our eyes, it is easy for FSG to lose track of what is happening on Merseyside, given their other commitments.

As the club's owners, they should have their eyes firmly on the prize, especially given how well Arne Slot's side has started the season, however, as FSG continue to branch out, Liverpool may begin to fall down the priority list.

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