credit: Rob Atherton/Shutterstock
credit: Rob Atherton/Shutterstock
Sports technology company Eyeball.Club has announced the renewal of its partnership with Brentford FC to help the Premier League club uncover more youth talent across the globe.
Brentford FC will utilise Eyeball.Club’s video software to help uncover young talent from all four corners of the globe, with the utilisation of the video technology playing a key part of the clubs talent identification strategy assisting traditional scouting methods.
The Premier League club’s recruitment strategy has been heavily informed by data, and the team has committed to adopting its own cutting-edge analytics tools by harnessing data.
Chris Bradley, Head of Scouting at Brentford FC, said: “Eyeball plays an important role in our ability to assess, through video, youth players across key emerging talent markets. It has assisted our scout’s assessment process, allowing us to act quickly on players of interest.”
By digitising the scouting process, Eyeball.Club allows clubs to scout talent from under-represented regions, finding future football stars earlier than average with the potential to generate profit from player sales in the future.
Eyeball.Club Founder, Benjamin Balkin, added: “We are extremely proud to be renewing our contract with Brentford FC, one of the most exciting teams in the Premier League.
“Brentford has been at the forefront of talent identification in recent seasons and their innovative and structured approach to tactics and recruitment is one of the best in world football.
“The renewal of our contract will continue to help support the club in their efforts to identify talent around the globe.”