In his World View article, Tim Weiss argues that digital platforms increasingly treat users as unwitting participants in experiments, and points out the real-world consequences this has had on gig workers seeking work through job-listing programs (T. Weiss Nature 635, 259; 2024). But the robust ethical framework he calls for to enforce transparency, informed consent and accountability is unlikely to be enough on its own.
Competing Interests
The author declares no competing interests.