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Samsung Display is quietly crushing it in this lucrative business

Samsung Display makes more than just display panels for smartphones. You can find its panels in tablets, TVs, monitors, VR headsets and yes, even inside cars. The automotive display panel business is a lucrative one, and one that's also growing significantly, due to the current trend of fitting multiple displays inside vehicles.

Samsung's display-making affiliate has quietly been ramping up its shipments of automotive OLED panels. New figures from a market research firm reveal that Samsung Display has shipped its highest number of automotive OLED panels yet in Q3 2024.

Share of Samsung Display OLEDs in the automotive sector is rapidly increasing

UBI Research reports that 540,000 units of automotive OLED panels were shipped by Samsung Display in the third quarter of this year. The growth has been steady but significant, as it only shipped 100,000 units in the first quarter of last year.

Shipments have ramped up significantly since then, with Samsung shipping 200,000 units of these panels in Q3 and Q4 2023. Over the past year, the company has more than doubled its volume. Its automotive OLED panels are evidently in high demand from carmakers.

While it remains a leading supplier for smartphone OLED panels, Samsung Display also shipped respectable numbers of panels for other devices this past quarter. This includes 1.53 million for tablets, 1.88 million for notebooks, 300,000 for monitors, and 310,000 for TVs.

It has witnessed a decline in shipments of OLED tablet panels, while declined from 1.77 million units in Q2 2024 to 1.53 million in Q3 2024. This is largely attributed to slow sales of the iPad Pro which only began using OLED panels with the current generation.

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