The NFL is considering expanding its international presence, aiming to increase the number of international games to 16 per season. This could involve two-game trips to Europe, where cities like Dublin and Berlin are hoping to join the existing roster of destinations, including London, Munich, Frankfurt, and Madrid starting in 2025. The Jacksonville Jaguars are already familiar with this format, playing back-to-back games in London for the second consecutive season. The NFL is exploring the possibility of scheduling such double-header trips to enhance its international reach and manage the logistics of hosting multiple games in one location or market.
The NFL has already committed to hosting five international games this season, including three in London and one in Munich. In addition, the league has ventured into South America with a game in São Paulo, Brazil. Teams are increasingly eager to expand their global brand, with franchises like the Kansas City Chiefs aiming to become the “world’s team.” Most teams now participate in the NFL’s “global markets program,” allowing them to establish commercial deals in foreign countries. This program could support the viability of extended international tours and ensure greater exposure for teams beyond the United States.
NFL Plans to Expand International Reach with More Games in Europe and Beyond Starting in 2025
NFL Plans to Expand International Reach with More Games in Europe and Beyond Starting in 2025
Europe is a key focus for the NFL’s international expansion. Dublin and Berlin are two cities actively vying for the chance to host games, and the league is eyeing several German cities for future events. London has been a regular destination since 2007, and Germany began hosting games in 2022. Next season, the renovated Santiago Bernabéu Stadium in Madrid will host a game, with officials anticipating it could become an annual event. In Ireland, Dublin’s Aviva Stadium has hosted college football games, and the Steelers have commercial ties with the country. The NFL is exploring these markets further, with discussions ongoing regarding potential venues like Croke Park in Dublin and Olympic Stadium in Berlin.
While Paris remains a possible future destination, the NFL faces challenges surrounding the lease of Stade de France, adding uncertainty to the timeline for games in France. The league has conducted feasibility studies in several European cities and is considering other global destinations, including Australia and Mexico, alongside potential returns to Brazil. Tokyo has hosted preseason games, and the NFL has discussed the possibility of a full European division of teams to further capitalize on international interest. The NFL’s expansion plans reflect its growing desire to reach new fan bases while maintaining a competitive balance between teams.
The NFL is also mindful of the potential competitive advantages and disadvantages created by international travel. Extended stays in international markets, like the Jaguars’ two-week trips to London, can reduce the effects of jet lag and travel fatigue. This advantage was apparent in the Jaguars’ successful games last season, where their longer presence in London led to improved performance. However, this strategy could create challenges for visiting teams, like the Buffalo Bills, who complained of sluggishness after arriving just days before their game. The NFL continues to evaluate how to balance international games without creating inequities between teams.