thesun.co.uk

Hidden message on Cucurella’s new£220 boots as Puma’s cheeky marketing campaign backfires after Chelsea star’s slips

MARC CUCURELLA'S infamous Puma boots featured a cheeky marketing slogan.

The Chelsea full-back, 26, ditched his footwear for a different pair after slipping in the build-up to Tottenham's first two goals last Sunday.

Marc Cucurella twice slipped the build-up to Tottenham goals

Marc Cucurella twice slipped the build-up to Tottenham goalsCredit: AP

Cucurella, 26, decided to change his boots during the first half

Cucurella, 26, decided to change his boots during the first halfCredit: Getty

The full-back switched back to an older pair of Puma boots

The full-back switched back to an older pair of Puma bootsCredit: Getty

Following his side's 4-3 comeback win, the Spaniard posted a picture of his original boots in a bin with the caption "Sorry Blues".

Having risked Puma's wrath, Cucurella swiftly deleted the image from his Instagram Story - but not before it had swept across social media.

The Chelsea ace had been wearing a studded pair of Puma's new Future 8 boots.

When he shuffled over to the bench to change them following Dejan Kulusevski's goal, Cucurella switched into Puma's previous Future 7 edition.

READ MORE IN FOOTBALL

The Future 8 boots are on sale at £220 per pair, with Puma having claimed that they boost "Ultimate Precision, Adaptability and Performance".

During Sunday's game, Cucurella's pair also featured a message on its heel.

Alongside an exclamation mark, it read: "This boot might be leaked. We're used to it. Don't worry. Stay tuned."

It was then followed by the date "03/03".

Most read in Football

BEST FREE BET SIGN UP OFFERS FOR UK BOOKMAKERS

Cucurella's boots featured a cheeky marketing slogan

Cucurella's boots featured a cheeky marketing sloganCredit: Getty

The Future 8s ended up in the bin after Sunday's match

The Future 8s ended up in the bin after Sunday's matchCredit: instagram

Cucurella has not worn the Future 8s in training this week, ahead of the Blues' Europa Conference League clash with Astana tomorrow.

He has instead stuck with the Future 7s for sessions at Cobham.

Moment Cole Palmer stops interview to quiz Chelsea team-mate Marc Cucurella on his boots after Tottenham clash

After Sunday's game, Cole Palmer stopped mid-interview to ask Cucurella about his boots.

The England star, 22, cheekily asked: "Yo Marc, the boots, where are they?"

Cucurella replied: "They are in the bin."

In a further Instagram post, the full-back joked: "It almost slipped away… but proud of the amazing team effort to turn things around."

Cucurella has not worn the Future 8s in training this week

Cucurella has not worn the Future 8s in training this weekCredit: Reuters

Read full news in source page