With the holidays creeping up on us, you probably won't be able to catch up with everyone you want to before the end of the year. How can you show your extended family and friends that you're still thinking of them though? Send a card.
You know the one. The Hallmark-themed holiday card, with a cute family photo and a Happy Holidays message. A little cheesy? Maybe. But we all secretly love it.
With artificial intelligence, you can create a custom card in minutes, just like you can do with wedding invites or a dinner party menu. Could Midjourney capture the Christmas magic? If the text-to-image tool can create realistic product images, food photography, comic books and magazine front covers, surely it can mockup a Christmas card.
The tool came out in 2022, and the membership prices range from $10 - $120 per month. If you subscribe to the yearly membership, you get 20% off these rates. Midjourney no longer offers a free version.
Merry Midjourney
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Before jumping into Midjourney, I had a few family photos ready to go that I liked. Some photo cards are a compilation of images from the year, while others are just a single shot.
It's worth Googling family holiday cards for design inspiration to get a feel for styles and keywords for your prompt. For example, words like retro, traditional, themed or minimal work well.
I opted for a single image, just because I have so many photos from the year that it's hard to narrow down my top few.
Once I had my photo, I chose a Midjourney membership. The basic plan is fine, which set me back $10. As with all AI tools, it helps to be as specific as possible with prompts. Give it as much context upfront. If you're planning to print and send it like a postcard, specify that.
To upload a photo with your prompt, type/imagine, then drag your photo into the prompt box. Click on the icon in the "what will you imagine?" box to use that image.
Here was my prompt:
"Use this image to create a Christmas card printable postcard with a happy holidays message."
A screenshot of AI-generated holiday cards
Screenshot by Amanda Smith/CNET
It missed the mark entirely, fabricating a snowy setting in Big Sur, California.
For prompt two, I asked Midjourney to place the photo (unchanged) on a festive Christmas card… and it got worse. I like cats and all, but I love my wife more.
A screenshot of AI-generated holiday cards
Screenshot by Amanda Smith/CNET
Next, I tried a different approach. I asked Midjourney to generate Christmas card templates. I found a simple template I liked, then asked Midjourney to add my photo onto it. Again, super weird.
A screenshot of AI-generated holiday cards
Screenshot by Amanda Smith/CNET
I tried various workarounds, such as asking Midjourney to create a Christmas card that I can add a photo to, but it just kept generating fake families.
A screenshot of AI-generated holiday cards
Screenshot by Amanda Smith/CNET
Midjourney turned cheesy into cringe.
I was on the website version of Midjourney, so to give it one more go, I tried the Discord route, but didn't have much luck either. I couldn't get my photo into the prompt, even though I'd given Discord full access to my photo library. So, I opened the Discord desktop and was able to link my photo. It didn't help at all.
A screenshot of using Midjourney via Discord to create a holiday card
Screenshot by Amanda Smith/CNET
I had a quick look on Reddit and it seems I'm not alone. Midjourney is known to change the faces of images you upload. One comment said to re-run until you get an image you like, then use Photoshop to swap faces.
Someone replied saying they had to re-run 50 times to get a good one.
That's a Christmas mood crusher.
For the sake of this experiment (and because I was now set on sending a Christmas card), I went to VistaPrint to see how fast I could create a card. I'd received a couple in the mail from friends that were adorable.
With VistaPrint, I made this in under a minute. It's just missing my Christmas note.
A screenshot of a holiday card
Screenshot by Amanda Smith/CNET
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The verdict
While Midjourney did produce a few cute images, I couldn't get it to create a design that incorporated my photo directly -- instead, it altered the image or used it as "inspiration."
It kept adding Christmas elements to my original photo, like switching out my wife with a reindeer or a cat.
Midjourney might have merit creating Christmas cartoons, DIY advent calendars or generic printable cards to hole punch and string onto presents. But like I found when I tried to create a personalized cartoon for my nephews, AI has a hard time nailing personal features and consistency.
It still feels very cartoony and very obviously AI.
I'd much rather send a handwritten note to a few of my favorites than rely on a robot to deliver Christmas wishes.