Key points:
- NBA-themed instant scratch games to be produced
- Lotteries will be able to make team-specific versions of the games through sponsorships
- The Massachusetts Lottery will be the first lottery involved
Scientific Games has signed an agreement with the National Basketball Association (NBA) related to licensed instant scratch games.
Lotteries in the US will be able to take advantage of this deal, which will include second-chance promotions and experimental prizes alongside the NBA-themed scratch games.
The first lottery involved in this collaboration is the Massachusetts Lottery, which created an NBA Champion Boston Celtics-themed game in November. It will be the first to feature the NBA-themed instant scratch games as a result of this Scientific Games agreement.
Good to know: Scientific Games signed a five-year contract extension with the Massachusetts State Lottery Commission (MSLC) in 2020
Scientific Games VP Licensing Tina Hoover said: “We are excited to welcome the NBA back into the lottery category. The NBA has a loyal and passionate fanbase, which makes the brand perfect for lottery games that appeal to players in communities across a state.
“Each game can be customised to a lottery’s home market. Best of all, sales from the games will benefit the lottery’s good cause programs in those same communities.”
Massachusetts State Lottery Executive Director Mark William Bracken added: “The Celtics are one of the most iconic franchises in all of sports and we are thrilled to commemorate their most recent championship with a ticket that offers their passionate fanbase the opportunity to win up to $1m and a variety of experiential and merchandise prizes.”
Last week, the NBA announced pre-season matches to take place in Macau next year through a deal with Sands China, involving the Brooklyn Nets and Phoenix Suns.