A series of National Basketball Association (NBA)-licensed instant scratch games are now available in the US through Scientific Games.
NBA
As part of the new, multi-year agreement, Scientific Games will work with US lotteries to help create custom second-chance promotions and experiential prizes to amplify their NBA-themed scratch games. Lotteries can also work with local NBA teams in their states to create team-specific games through sponsorships.
The Massachusetts Lottery, perennially ranked number one worldwide for instant scratch game sales, is the first to feature an NBA-branded scratcher under the Scientific Games agreement. The Lottery launched an NBA Champion Boston Celtics-themed game on November 19 with the 2024-25 NBA season in full swing.
With total sales of US$1.6bn since the introduction of its first sports-themed ticket in 2006, the Mass Lottery is also ranked number one in the US for retail sales in this category.
“The Celtics are one of the most iconic franchises in all of sports and we are thrilled to commemorate their most recent championship with a ticket that offers their passionate fanbase the opportunity to win up to one million dollars and a variety of experiential and merchandise prizes,” said Mark William Bracken, executive director of the Massachusetts State Lottery.
Tina Hoover, VP licensing for Scientific Games, said, “We are excited to welcome the NBA back into the lottery category. The NBA has a loyal and passionate fanbase, which makes the brand perfect for lottery games that appeal to players in communities across a state.
"Each game can be customised to a lottery’s home market. Best of all, sales from the games will benefit the lottery’s good cause programmes in those same communities.”