Marc Cucurella and Puma have launched a new genius campaign after the Chelsea star couldn't stop slipping in their win over Tottenham last weekend.
Spurs had taken a 2-0 lead within 11 minutes. Both goals were gifts from the Spain left-back - as he endured two blooper slips which opened up the space for Tottenham's runners.
After Dejan Kulusevski tucked away the second goal to put Chelsea in a difficult position early on, Cucurella had found the problem. He subsequently ran over to the dugout to change his boots.
Six minutes later, the Euro 2024 winner would go and assist Chelsea's first goal - and the Blues went on to score four goals against their London rivals so, by the final whistle, it looked as though his change of studs had worked.
After the victory, which took Enzo Maresca's men to second in the Premier League table, Cucurella was in good spirits and made a joke about his "broken" boots. Indeed, he posted a picture of his Puma's in the bin.
Although it could have been a marketing disaster for the German sports brand, they took it as an opportunity to have a bit of fun.
Puma took to social media to post an image of Cucurella stood next to a "Caution wet floor' sign - which had been customised to feature the Spaniard's iconic hairstyle. It was posted with the caption: "It's not how you slip, it's how you bounce back."
Chelsea and Cucurella resume their season against Brentford on Sunday evening (7pm). Thomas Frank's team have found themselves in a potential European push - and will hope for the same 2-0 result they secured at Stamford Bridge last season. A win for Chelsea would take them two points behind leaders Liverpool and create a four point gap to third-placed Arsenal.