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What new European Super League proposal means for Aston Villa as £4m boost confirmed

Villa Park

New Super League proposal could impact Aston Villa (Image: PA)

A new proposal of the European Super League has reportedly emerged and it could have an impact on Aston Villa if they continue to qualify for Europe.

The Telegraph reports that a Spanish company A22 Sports who were first involved in the Super League, are now organising this new Unity League. They could make the matches free to air through a streaming service though there is also a premium subscription option which people can pay to watch the games without adverts.

A22 will look to ask UEFA for an endorsement and permission to proceed with introducing the competition which would involve four tiers and 96 teams from across Europe. A total of 108 teams compete across the Champions League, the Europa League and the Conference League.

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Speaking about the new proposal and its impact on Premier League clubs, Business of Football Writer for Reach PLC, Dave Powell said: "While on the face of it the revamped plans for what was the European Super League look to be more inclusive for clubs such as Villa, the fact remains that there is much uncertainty around whether it will be funded to the levels that are claimed. Villa managed to earn a place in the re-formated UEFA Champions League this season, and while noises from A22 may be centred around some disdain for the new ‘Swiss Model’ from fans, the results thus far, UEFA chiefs feel, have vindicated the decision, with a series of remarkable games thrown up already, including Villa’s win over Bayern Munich.

"That, allied with the fact that Villa are going well in the new model, which boasts more money than it did to spread around and two additional games to the calendar, worth some £4m extra to the club, and there has been jeopardy created already, with both Manchester City and Real Madrid not certain of a place in the knockout phase, means that the new model has been deemed a win so far.

"A22’s plans for the ‘Unify League’ centre on the creation of a streaming platform, where games will be shown for free with ads, and for a fee without. How strong the take-up will be for such a competition will be determined by who the competing teams are. If they cannot manage to convince the so-called ‘big six’ in England, or Italy and Germany’s big teams, then the competition cannot succeed in a way that would make it even competitive with the 'UEFA Europa League.

"UEFA sought to bend in some respects to the big clubs with the Swiss Model, but they didn’t get it all their own way. But for Barcelona and Real Madrid, who remain wedded to the idea, that is because they are huge fishes in a pond that cannot deliver the broadcast revenues that the Premier League can, and that is a problem for them, hence the desire to have more control over broadcasting revenue. It is hard to see Villa abandoning UEFA competition in favour of such a newly created competition if the calibre of teams are not strong enough, because the value would not be there as the broadcast rights could not support it.

"The idea of a European Super League will be presented at some stage in the future and in a more tolerable way for the fans of the biggest clubs, but this does not appear to be it, and that means that clubs like Villa will likely take their chances with the far greater certainty of a financial boost from UEFA. It may heighten the tension between some team owners and the Premier League over financial controls and how much clubs can lose in pursuit of success, something that has been a major bone of contention for Villa co-owner Nassef Sawiris."

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