If there was ever a player to demonstrate how narratives can form and subsequently change in modern soccer, it’s Chelsea striker Nicolas Jackson. Not considered one of the Premier League’s star attractions in his debut 2023/24 season with a mediocre Blues side, a fairer reflection of his worth is now on show as he wins more acclaim at a transformed team going for the title on this occasion.
Months ago, it was easy to see Jackson as emblematic of Chelsea’s woes. Far from prolific in front of goal, the Senegalese looked out of sorts, full of running and hunger to score but clumsy, his anxious limbs snatching at chances rather than taking them naturally. Then, for a squad that finished sixth, the highlights—or lowlights—compilations came: Jackson comically missing opportunities, holding everything back.
Amid underwhelming sporting performances, Jackson has perhaps been more closely under the microscope than any teammate. The fact Chelsea’s owners have invested over €1 billion ($1.1 billion) and failed to bring in an undisputedly excellent striker has spotlighted any weakness in the frontline. Forwards are often most scrutinized, even if Jackson’s transfer tag of roughly €37 million ($39 million) was far less than stars like Enzo Fernández and Moises Caicedo, each costing north of €100 million ($105 million).
Jackson averages nearly a goal every two games at Chelsea—hardly a poor return. Understat’s calculations suggest the 23-year-old, who often gets into scoring positions, is improving, too: Jackson supposedly underdelivered by five goals last campaign, whereas he’s slightly overdelivering this time. Still, while his goal-to-match record with ex-club Villarreal was worse, his goals-to-minute ratio in La Liga reads better; there, he offered pace and verticalidad at the top of the field and was a sharp finisher on his day.
Jackson's talent didn't go unnoticed in Spain with Villarreal.NurPhoto via Getty Images
Jackson’s Ceiling
There’s every reason to believe he can maintain his level, even go up a couple of gears. Coaching is key. Chelsea head coach Enzo Maresca has managed to cut through all of the chaos at the club—a questionable transfer strategy and a loaded squad—focusing on a core group of players and enhancing the team as a whole. A cohesive, successful unit alleviates the pressure from individuals such as Jackson, who no longer needs to become the match-winner each weekend.
Anyhow, a striking phenomenon thinks Jackson can reach new heights. It’s a tough ask, though. Asked if the number 15 can be the real deal, former Arsenal talisman Thierry Henry said on Sky Sports, “He’s on his way to being that, but it’s a long road. One difficult thing when you play for a club like Chelsea and teams at the top is you get compared to who was there before. Maybe you’re not the same kind of striker. You’re a different striker. But you’re going to get compared to (Didier) Drogba.”
For now, Chelsea has a chance to achieve something massive this season. Maresca won’t publicly say the Premier League’s second-placed outfit (behind Liverpool) is a contender to finish top of England’s first division come May. Yet he will be quietly confident given the form and freshness of the squad, which he can rotate for other competitions. Jackson, a resilient talent playing soccer barefoot before breaking through in Spain, may not prove the difference-maker. Can he be the forward Chelsea needs? Absolutely.