Arsenal Football Club has partnered with consumer electronics company TCL to celebrate the values of teamwork and community.
The campaign film features English internationals Declan Rice and Ben White, as well as Spanish international Mikel Merino, and tells the story of a young man trying to balance the demands of school and supporting his family while pursuing his love for football.
The Chinese electronics brand’s film also emphasises the significant impact professional football clubs can have on their local communities, particularly by helping young people pursue their dreams and aspirations.
Adam Aldred-Lane, TCL’s UK and Ireland Marketing Director, explained the campaign’s intent: “At TCL, we are driven by a passion to inspire greatness and innovation in every aspect of life. Our collaboration with Arsenal allows us to highlight the values of determination, passion, and unity—principles that are deeply embedded in both the club and our brand.”
He added, “By blending compelling storytelling with the power of TCL’s advanced technology, we’ve crafted a campaign that celebrates the extraordinary moments that happen not only on the field but also in the lives of Arsenal supporters and their communities.”
The initiative is part of Arsenal and TCL’s broader commercial partnership, which spans the UK, Middle East, and Africa. Through this agreement, TCL is recognised as Arsenal’s official regional consumer electronics partner.