Aston Villa have outlined details of a "transformational" project to regenerate the North Grounds at Villa Park, including the creation of a fan experience zone.
Expected to go live Christmas 2025, the project includes the launch of The Warehouse, a multi-use venue hoped to become a centerpiece of the matchday experience and an entertainment hub, along with a new ticketing office, improved plaza in the North Grounds, and expanded footprint of the club shop.
Admission to The Warehouse will be free for ticketed supporters on matchdays, while beyond matchdays, it will transform into a concert venue and event space.
The expanded plaza in the North Grounds, which will host player receptions, will connect Villa Park stadium with The Warehouse and the new club shop that opened earlier this season.
Aston Villa has outlined details of a "transformational" project (image credit: Aston Villa)
Chris Heck, president of business operations at Aston Villa FC, said: "This is a transformational project, well on its way to completion for next season.
"We want to create the best matchday experience possible in the Premier League, so we're giving our fans an open space to do what fans do best–come together to celebrate the players, the game and the lifeblood of this community.
"And the strategic decision to utilise this space as a world-class entertainment venue adds another pivotal piece to climbing the financial fair play mountain.
"Everything we do is designed to make this club one of the best in the world, on and off the pitch."
Aston Villa currently sits in seventh place in the Premier League, and is competing in this year's Champions League.
Advertisement