Everton has integrated Ticketmaster’s Virtual Venue as it prepares for ticket sales at its new 53,000-capacity Everton Stadium.
The state-of-the-art 3D tool gives fans an unparalleled ‘view’ of their future seats, helping them transition seamlessly from Goodison Park to their new waterfront home at Bramley-Moore Dock.
The Virtual Venue platform offers an immersive 360-degree perspective of the stadium, enabling fans to compare seating options and choose the section that best suits their preferences. The tool simplifies the decision-making process, giving Evertonians a clear vision of their matchday experience before setting foot in the stadium.
Season Ticket sales for Everton Stadium begin in January 2025, when the platform is set to receive a significant upgrade to introduce views from every seat in the stadium. This enhancement will provide a personalised experience, allowing supporters to pick their perfect spot with ease and confidence.
“With Virtual Venue, Everton fans can experience their new home before setting foot in it,” said Chris Gratton, managing director of Ticketmaster Sport.
“This cutting-edge platform underscores our commitment to enhancing the fan journey through innovative technology as Everton embarks on this exciting chapter.”
Matchday experience
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Lee Newman, senior ticketing manager at Everton, said: “As we prepare to transition to our new home at Everton Stadium, we’re committed to ensuring that every Evertonian feels connected, informed, and excited about this monumental step in our club’s history.
“Virtual Venue is more than just a tool; it’s an invitation to explore and envision your matchday experience in our state-of-the-art stadium. This innovative platform reflects our dedication to putting fans at the heart of everything we do, making sure that your journey from Goodison Park to Everton Stadium is as seamless and special as it should be.”
Newman continued: “Together, we will make this move not just a change of venue, but the start of an incredible new chapter for our club and our supporters.
“I’d like to thank the team at Ticketmaster for their extensive knowledge and support in being able to launch Virtual Venue to all Evertonians.”