Vinicius Jr. has become one of the most sought-after athletes in the world, with as many as 11 brand collaborations under his belt.
This past Tuesday, Vinicius added another significant achievement to his career by receiving The Best award.
Furthermore, his performance in the Intercontinental Cup played a pivotal role in supporting the title, and his recognition as the best player in the world is a testament to his outstanding abilities.
The award is unique because it is decided by a vote from players, coaches, journalists, and the public, further solidifying his position at the top of the footballing world.
World under his feet
Vinicius has long been an instrumental figure in Real Madrid’s triumphs, contributing to their La Liga and Champions League victories.
His brilliance on the field is undeniable, but it’s also his growing influence off the pitch that has caught the attention of brands worldwide.
Vinicius Jr. is endorsing 11 brands. (Photo by Denis Doyle/Getty Images)
In fact, Vinicius has become a highly valuable asset for companies looking to reach a broader audience, especially in South America.
To put a figure, a total of 11 major brands, including Clear, Omo, Gatorade, Rexona, Playstation, Pepsi, Betnacional, Vivo, EA Sports, Nike, and Dubai Tourism, are all currently associated with him and are now keen to feature him as their face.
A nation leader
Vinicius’ achievement of winning The Best award marks the end of a long drought for Brazilian football. The last Brazilian to win the prestigious award was Kaka, back in 2007, and it had seemed like an eternity since then.
Along with Vinicius and Kaka, only a handful of Brazilians have managed to capture such an honour, making Vinicius’s win even more significant for his country.
Today, Vinicius stands as the biggest star in Brazilian football, surpassing even Neymar in popularity. While Neymar still holds the edge in the number of sponsorships, with 14, Vinicius is quickly closing the gap.
It is only a matter of time before his sponsorships surpass Neymar’s, solidifying his status as one of the most marketable players in the world.