The poster, designed by James Hobson, has taken inspiration from the statue of the legendary former Ipswich and Newcastle manager, which was designed by Suffolk-based sculptor Sean Hedges-Quinn and unveiled by Sir Bobby himself in July 2002.
Newspaper cuttings and images of Sir Bobby's 13-year glorious FA Cup and UEFA Cup-winning reign as Town manager from 1969 to 1982 are interwoven into the poster.
It is part of a fan led artistic design project known as 'Call Me Ted' to design gig-style posters for every Ipswich Town home game in their first season back in the Premier League.
Bobby Robson with the UEFA Cup in 1981.Sir Bobby Robson with the UEFA Cup in 1981. (Image: Archant) The posters have been distributed around the town by business promotion organisation Ipswich Central in conjunction with a wider campaign to celebrate the impact of Premier League football on the town, its businesses and local people.
One of the posters outside Costa Coffee in the Butter Market.One of the posters outside Costa Coffee in the town centre. (Image: Ipswich Central) A number of the posters have been put up outside Costa Coffee in Queen Street and in vacant retail units in The Walk, with help from estate agent Fenn Wright.
Bobby Robson holding the FA cup with the mayor following victory over Arsenal in 1978.Sir Bobby Robson holding the FA Cup following victory over Arsenal in 1978. (Image: Archant) Mr Hobson said that his design was inspired programme covers from the 1970s and 1980s as well as the lyrics to the song 'Come on the Town', also known as the Ebeneezer song, written by the late Gerald Hicks.
Sir Bobby Robson unveiling the statue of himself outside Portman Road, July 2002.Sir Bobby Robson unveiling the statue of himself outside Portman Road, July 2002. (Image: Archant) He said: "A lot of the retro designs are kind of based on the programme covers from the 70s and 80s.
"As well as the song that influenced the name Call Me Ted on the shoulder on the top right, the Ebeneezer song, I wanted to pop something different in there."
Mr Hobson added that County Durham-born Sir Bobby, who also managed Newcastle from 1999 to 2004, epitomised the values and ethos of Ipswich Town.
He added: "He stands for everything that Ipswich stands for a bit more family orientated.
"He stayed with the club a long time, believed in bringing through youngsters and that's obviously something that George Burley did.
"I think we see that a bit with Kieran McKenna in the way he goes about things."
Town host Newcastle at Portman Road at 3pm on Saturday.