The members of FC Barcelona’s board of delegates approved, during the Extraordinary Assembly held on Saturday, 21st December, the new sponsorship agreement between the club and Nike – it has been officially confirmed.
The agreement, which runs until 2038, was ratified without any debate, with 419 votes in favour, 27 against, and 22 abstentions.
Joan Laporta and his board succeeded in securing approval for a deal that they described as “very important for the institution’s economy, both now and in the medium-term future.”
Laporta repeated on several occasions that this is “the best sports equipment sponsorship contract in world football.”
He highlighted the significance of the agreement with Nike, stating it is crucial “to protect the club’s model of associative ownership.”
The Barcelona president expressed his satisfaction with the overwhelming approval, stating that it “confirms the club’s financial recovery and greatly aids with financial fair play.”
🎙️Les declaracions més destacades del President del FC Barcelona, @JoanLaportaFCB: ❝L'acord amb Nike millora l'economia del Club❞ pic.twitter.com/xOyM14wWrB
— FC Barcelona (@FCBarcelona_cat) December 21, 2024
Details of the agreement
Although the board could not disclose many specifics due to confidentiality agreements, some details of the contract were shared during the assembly.
The new deal includes a renewal bonus, a fixed amount per season, and a variable amount based on the number of titles won (without penalties). The contract is structured to increase, with a revaluation of between 10% and 15%.
The total income from the agreement will amount to approximately €1.7 billion by 2038, the year the contract concludes. The renewal bonus will be €150 million, which will be prorated across the 14 years of the contract.
The deal is divided into two phases: the first until 2028, with an annual increase of about €45 million, and the second phase until 2038, with a similar annual increase of about €60 million.
Nike’s rights
Nike will continue as Barcelona’s main sponsor, which grants them several rights. Their advertising will appear in the stadium, Palau, Johan Cruyff stadium, and the Ciutat Esportiva Joan Gamper.
Nike will also have access to players from both the men’s and women’s first teams, as well as athletes from other professional sections of the club, for advertising purposes.
They will be able to host events at the club’s facilities, sell products through Barcelona’s social media platforms, and have a presence in the new Spotify Camp Nou. Additionally, Nike will name one of the VIP rooms in the new stadium.