Gordon Strachan has launched a blistering attack on Manchester United's players and bosses and delivered a withering assessment of the mentality of Ruben Amorim's players and overall culture at the club.
The former Scotland and Celtic boss labelled Sir Dave Brailsford's 'Mission 21' campaign, which is aimed at bringing another league title to Old Trafford, as "mumbo jumbo". And former United favourite Strachan reckons Amorim has a team lacking true leaders like former greats Bryan Robson and Roy Keane.
Strachan, who won the 1984-85 FA Cup during his five-year spell at United, has accused the current crop of stars of being more interested in social media and showing off, than actually winning games.
He told Genting Casino: "There's no players spreading a winning mentality. They've been spreading Instagram. I know what they're doing, I know what clothes they're wearing.
"I know what clubs they're at. I can see what boat they're on. But I don't see any Premier League or Champions League medals.
Sir Dave Brailsford has a new 'Mission 21' campaign
Sir Dave Brailsford has a new 'Mission 21' campaign (Image: Getty Images)
"Over the last six years in particular, that winning culture has been eroded. United probably have a few people, good ones like Bruno Fernandes, who's not the perfect captain but a good player, and he's surrounded by this waste.
"For so many of them, it's just been good enough to be a Manchester United player. That has to change. Where do you find these players and people?
"I really don't know. Because there are probably a lot of people in that dressing room who are desperate to be led just now. Because everybody can't be a leader.
Gordon Strachan has not been impressed by United players' apparent lack of motivation
Gordon Strachan has not been impressed by United players' apparent lack of motivation (Image: Getty Images)
Ruben Amorim has overseen a bad run of results since taking over as United boss
Ruben Amorim has overseen a bad run of results since taking over as United boss (Image: Getty Images)
"But they're looking for people to show them how to become a real professional and win at all costs. Amorim and whoever is in charge of recruitment has to find the new ones.
"I don't think it's all about winning at that club just now. It's a culture that needs to change."
On the 'Mission 21' brainchild of Brailsford, who is now running United's football operations, Strachan added: "Mission 21, right? I mean, it's just a load of old nonsense isn't it, this kind of stuff.
"There's too many tangibles that can go wrong. I mean, it’s about winning football matches now, immediately. We all know that things have to change at the club, but statements coming out of the club like this are just mumbo jumbo.
"It's marketing speak. Football fans, United fans, want to see a group of players that give everything for the badge, that want to compete on the pitch.
"Mission statements should be left in the boardroom. Let’s see it on the grass. These statements are meaningless."