Barcelona have unveiled the shirt they will wear for the upcoming La Liga Clasico which features a partnership with Travis Scott.
The Catalans have coupled up with the Rolling Stones and Coldplay in recent games but it’s the turn of the American rapper this time around for the match at Montjuic.
Barcelona’s shirts will feature the Cactus Jack logo of Scott’s record label and will look a little something like this:
Travis Scott said via the club’s website: “El Clásico is a moment the whole world taps into. Teaming up with Spotify and FC Barcelona lets me merge my universe with theirs.
“This wasn’t just about throwing Cactus Jack on a jersey. It’s about building something that blurs the line between sound and sport. Being the first artist to perform in Barcelona as part of this collaboration and sharing that moment with my fans just takes it to another level.”
“The logo swap for El Clásico is the clearest example of how the alliance between Spotify and FC Barcelona is capable of generating conversations that go beyond the world of sports,” said Joan Laporta.
“It reflects the club’s desire to interact with our fans in a novel way and brings us closer to new audiences around the world, allowing us to share who we are and what we stand for. In this Clásico, which could be decisive for the season, we welcome a global figure like Travis Scott to the family of artists who have had their names featured on our jersey in one of the most important sporting events on the planet.”
Barca will wear the shirts for El Clasico on May 11, while Barcelona Femini will also sport the jersey in their final league match of the season a week later.