Estrella Damm, the Beer of Barcelona, is marking another year of its long-standing partnership with FC Barcelona by joining with the world-renowned football club in celebrating its 125th anniversary. FC Barcelona and Estrella Damm share a deep-rooted identity as iconic symbols of Barcelona, both embodying the city’s passion for excellence, Mediterranean lifestyle and local culture.
Building upon the existing 25+ year relationship that sees Estrella Damm remain the main sponsor of FC Barcelona, Estrella Damm is launching special commemorative packaging in the UK, supported by an engaging digital campaign, to mark FC Barcelona’s significant milestone.
The limited-edition anniversary packaging will be available to retailers from April and will be stocked in all major UK supermarkets, as well as wholesale and convenience channels. The celebratory designs will feature on Estrella Damm products including the 12x330ml Bole packs, 4x330ml Bole packs and 4x440ml Can packs.
To further mark the occasion and drive consumer engagement, Estrella Damm is launching a nationwide competition. This will be featured on the 12x330ml bole case and 4x440ml can packs, and will also be accessible to consumers purchasing Estrella Damm in select venues in the on-trade.
Participating consumers can enter by scanning a QR code found on the promotional packaging or on coasters available with their drink in participating pubs and bars. Upon scanning, they will be prompted to upload a photograph of their purchase receipt as proof. This will enter them into a draw to win a range of fantastic prizes, including the grand prize of a trip to Barcelona for the winner and three guests, complete with flights, accommodation, and tickets to an FC Barcelona match.
Luke White, managing director of Damm 1876 Ltd, says: “The 125th anniversary of FC Barcelona is a momentous occasion, and Estrella Damm is incredibly proud to share in this celebration as their long-standing beer sponsor. As the Beer of Barcelona, there is a total synergy between our brand and FC Barcelona, built on shared values of passion, dedication, and a deep connection to the city. This limited-edition packaging and our nationwide competition oer fans in the UK a fantastic opportunity to engage with this milestone, and we look forward to many more years of great work in partnership with one another. We invite fans to join us in raising a glass to this incredible milestone and the spirit of FC Barcelona.”
Additional prizes on offer include exclusive Estrella Damm branded merchandise and cases of Estrella Damm.