Chelsea have a new shirt sponsorChelsea have a new shirt sponsor
Chelsea have a new shirt sponsor | Getty Images
A look into Chelsea’s new shirt sponsor for the rest of the season after the club signed another short-term deal.
Chelsea once again have another new shirt sponsor having struggled to agree deals in recent years. The Blues have regularly gone without a shirt sponsor in what is a strange move for such a big club.
But the Blues chiefs have stood by their demands, and that has left them only signing short-term deals. The latest came this week, with Chelsea agreeing a deal to have a shirt sponsor for the rest of the season, though the agreement is largely a partnership that does not include shirt sponsorship. Here we dive into the details.
What Chelsea have said about their new shirt sponsor
A Chelsea statement read: “Chelsea Football Club today announces a new, long-term global partnership with Dubai-headquartered DAMAC Properties which becomes our Official Property Development Partner. DAMAC will also feature on Chelsea FC’s front of shirt for the rest of the season. DAMAC Properties has been at the forefront of the Middle East’s luxury real estate market. An ultra-modern development, Chelsea Residences by DAMAC, is being designed and launched in partnership with Chelsea FC in Dubai, slated to be the first-of-its-kind football-themed branded residences.
“The new development will be built with Chelsea Football Club's famous brand woven into the fabric, from its concierge service to its high-performance spaces. It will reflect the very best of Chelsea FC both in terms of high-end style, commitment to excellence and vision for the future.
“To showcase this groundbreaking, global partnership and celebrate the launch of the first-ever Chelsea Football Club branded residences, DAMAC Properties will feature on Chelsea FC men’s and women’s shirts for the remainder of the 24/25 season, with its debut at the UEFA Conference League semi-final fixture against Djurgarden this Thursday.
“Jason Gannon, president and COO of Chelsea Football Club, said: 'DAMAC are world renowned in building luxury properties, and we are thrilled to be working with the industry leader to bring to market a first-of-its-kind branded Chelsea FC residence in Dubai. With the club located in the heart of London, the collaboration will bring Chelsea to life in Dubai, support our continued growth on the global stage. We can’t wait to see Chelsea Residences take its place in the Dubai skyline.'
“Amira Sajwani, managing director of sales & development of DAMAC Properties, said: ‘This launch marks the first of an elite collection that celebrates not just the passion of Chelsea FC but its enduring legacy, innovative spirit and relentless pursuit of excellence. This initiative goes beyond celebrating the beautiful game; it sets a new benchmark for those who expect nothing less than the exceptional, every time.’”
More about DAMAC
DAMAC have been in business for 43 years, and was founded by Hussain Sajwani. Previous profits have been reported as high as £1.5billion, and in 2024, they were reported to hold around £3.7billion in cash.
The company’s founder, Hussain Sajwani is said to be a close friend of US president Donald Trump, and a 2016 disclosure confirmed that between $1 million and $5 million was donated to Trump’s successful 2016 election campaign.
Chelsea’s turbulent shirt sponsor history
Since move on from Three in 2022, Chelsea have struggled to land a long-term shirt sponsorship agreement due to club chiefs demanding big money for a long-term deal, and more that companies are willing to pay, evidently.
Infinite Athlete penned a short-term deal in 2023 and were the most recent sponsor, but Chelsea have often gone without a shirt sponsor in recent seasons. Their shirts will now have DAMAC on the front as part of a long-term partnership outside of shirt sponsorship, and we got a first look at the sponsor during the Conference League win over Djugaarden on Thursday night.
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