YOUNG Spanish superstar Lamine Yamal has been on track for much of his fledgling football career and now he is proving that he has other gifts while working with audio brand Beats.
Beats has launched its first piece of content featuring global ambassador Lamine. The Barcelona ace, is seen in a new light as CEO of Lamine Records strives to find the perfect track for match day before a young fan finally gives him the inspiration he needs. Watch the spot here
A sharp suited and confident Lamine searches for the perfect beat considering various tracks including music by Spanish Moroccan rapper Morad, who also makes a cameo appearance. Morad is Lamine’s favourite artist and there is huge love and respect between them, having both grown up in the same Spanish neighbourhood – the 304.
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“I love music for many reasons: it helps me focus before a match, it also helps me relax, and it’s an escape into a world of fun,” said Lamine. “For me, Beats is a cool, stylish brand that connects with my personality. I’m really happy to be working with them.”
MUSIC TO HIS EARS: A sharp suited and confident Lamine searches for the perfect beat considering various tracks including music by Spanish Moroccan rapper Morad
Lamine can be seen in a custom pair of Beats Studio Pro inspired by the colours of his football team. The recently launched Powerbeats Pro 2, Studio Pro, Beats Pill and Beats Solo 4 also feature throughout.
Chris Thorne, Chief Marketing Officer and Head of Product at Beats said: “Having Lamine as part of the Beats family is a huge honour. Lamine creates magic on the pitch and we know that music is another huge passion for him. We wanted to storytell around his love of music and allow his fun and infectious personality to shine through.”
This is the latest spot from Beats featuring athletes with truly global appeal. Lamine now joins Erling Haaland, Lionel Messi, Qinwen Zheng, LeBron James amongst others who have also all featured in Beats campaigns this year.