The upcoming streaming service from [Fox](https://www.hollywoodreporter.com/t/fox/) Corp. will be called Fox One, the company said Monday morning.
The service is being positioned as a product for cord-nevers, consumers who never subscribed to a traditional pay TV service and likely never will. It will include both live and on-demand feeds of Fox, [Fox News](https://www.hollywoodreporter.com/t/fox-news/), Fox Weather, Fox Business and FS1, among other channels, with a full lineup of sports, news, and entertainment programming. It also teased “advanced personalization technology.”
Pricing is still TBD, though the company expects to launch the product ahead of the NFL season in the fall. Fox CEO Lachlan Murdoch suggested on Fox’s earnings call that the service would be priced at a rate that does not discount it to pay TV bundles.
“We do not want to lose a traditional cable subscriber to Fox One,” he said, adding that the company would also pursue streaming bundles, with some already in the works.
“We know that Fox has the most loyal and engaged audiences in the industry, and Fox One is designed to reach outside of the pay-TV bundle and deliver all the best Fox branded content directly to viewers wherever they are,” said Pete Distad, CEO of Fox One. “We have built this platform from the ground up to allow consumers to enjoy and engage with our programming in new and exciting ways, leveraging cutting edge technology to enhance the user experience across the platform.”
The news of Fox One came the same day as Fox reported its latest quarterly earnings report, bolstered by its broadcast of Super Bowl LIX earlier this year. Advertising revenue skyrocketed to more than $2 billion thanks to the game, with affiliate fees also rising at both broadcast and cable.
Total revenues were $4.4 billion, with net income of $354. million.