Beats by Dre has introduced rising football star Lamine Yamal as its newest high-profile ambassador.
Developed in partnership with creative agency Homeground, the playful piece of content humorously positions the young Spanish talent as the ‘CEO’ of ‘Lamine Records’.
In the film, Yamal wears a custom pair of Beats Studio Pro headphones, designed in the colours of FC Barcelona.
Other featured products include the new Powerbeats Pro 2, Studio Pro, Beats Pill, and Beats Solo 4.
Chris Thorne, CMO and head of product at Beats, said: “Having Lamine as part of the Beats family is a huge honour. Lamine creates magic on the pitch and we know that music is another huge passion for him.
“We wanted to storytell around his love of music and allow his fun and infectious personality to shine through.”