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StubHub NFL Listings Appear Without New Required All-In Pricing

Some NFL ticket listings on StubHub’s app on Tuesday afternoon don’t appear to be listing “all-in pricing,” despite the fact that the U.S. government requirement kicked in earlier this week.

The new FTC rule, which took effect Monday, requires resale marketplaces for event tickets and vacation rentals to disclose up front the full price of the item, including service fees, processing fees and other hidden charges. Announced back in December, the consumer protection order is called the “Junk Fees Rule,” in reference to the extra charges that are often held back until the end of the checkout process.

The rule took effect the same week that the NFL is releasing its 2025 schedule, which typically sends fans rushing to buy tickets. While most of StubHub’s non-NFL listings appeared to make the switch alongside the new rules, many of the group’s NFL listings are taking longer to adjust, according to Sportico’s review of the desktop site and mobile app on Tuesday afternoon. After Sportico asked the company about desktop listings for the Sept. 4 game between the Dallas Cowboys and Philadelphia Eagles, which did not show all-in prices, the listings appeared to shift to all-in pricing within a few hours.

As of publication time, however, many NFL listings on StubHub’s mobile app still appeared to initially show the cost before fees. For example, a pair of tickets in Section 116 at Lincoln Financial Field showed a price of $863 each. Subsequent pages included a note that said “tax, fulfillment fee and service fee not included.” Only after entering contact and payment info did the listing show another $322 in fees.

A rep for the company declined to comment specifically on those listings that appeared out of compliance. The company shared a statement from general counsel Mark Streams that said StubHub “is complying with the FTC’s new national standard.” The statement called the new rules “one step toward addressing the broken ticketing industry, where a total lack of competition leaves fans with higher prices, fewer choices and zero innovation.”

A representative for the FTC didn’t immediately return a request comment.

StubHub, which handles both primary and secondary sales, had $1.77 billion in revenue in 2024 and $8.68 billion in gross sales. In March the company filed paperwork with the SEC to explore a potential IPO. Those plans were delayed just a few weeks later, according to the Wall Street Journal, which cited market uncertainty related to the Trump administration’s new trade wars.

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