The Kansas City Chiefs have reached the pinnacle of popularity in the National Football League. Super Bowl LIX title or not, there's no denying the league is doing everything it can be put Patrick Mahomes and company in front of as many faces as they possibly can.
The latest pro-Chiefs push by the NFL comes via the one holiday left unclaimed by Kansas City: a prime Thanksgiving Day spot opposite the one team that insists on holding onto the title of "America's Team" despite not being relevant to the contender conversation since the mid-nineties: the Dallas Cowboys.
The NFL is pitting the Chiefs and the Cowboys against one another on Thanksgiving Day in a game that should force every family function in sports-loving America to adjust their plans for the sake of watching the Week 13 game.
CBS is the broadcast partner fortunate enough to lay claim to the ratings bonanza that will inevitably come with the Chiefs' visit to Dallas. The game, per ESPN's Adam Schefter, is set for a 3:30 p.m. kickoff time on November 27.
The Chiefs are going to be featured multiple times in primetime in 2025, as usual, but the NFL is taking things to new heights (Travis Kelce pun intended). The Chiefs were already placed on the league's Christmas Day slate of games against the Denver Broncos in a late-season AFC West tilt. The Chiefs will also open their season in another divisional game in a special Sao Paulo, Brazil broadcast in Week 1 on YouTube.
The full NFL schedule is set to be revealed on Wednesday evening, May 14.