Deion Sanders certainly like the attention. The former NFL star has signed up to feature in another documentary series – this time for Netflix.
Sanders will be the subject of Prime Time. It comes after Netflix rival Amazon aired three seasons of Coach Prime, which follows his Jackson State University Tigers team.
Netflix said that the series will “explore Sanders’ evolution from a two-sport phenom to a culture-defining coach and media personality” and open up about his relationship with his biological father, surviving an attempted suicide and near-death health scares.
It’s unclear whether it will include footage of the recent NFL draft, where his son Shedeur Sanders fell to the fifth round after many expected him to be a top pick.
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The three-part series will also feature Jerry Rice, Emmitt Smith, Ice Cube and Kirk Franklin.
It will be produced by SMAC Entertainment, which produced Coach Prime, Skydance Sports and NFL Films. Exec producers include Constance Schwartz-Morini, FredAnthony Smith, Jesse Sisgold, Jason T. Reed, Jon Weinbach, Jessica Boddy, Keith Cossrow, Ross Ketover and Ken Rodgers. Courtland Bragg and Terrell Riley will direct, while Bennett Viseltear will serve as showrunner.
The series, which is currently in production, is set to premiere in 2026.
Sanders said, “It means so much to finally be able to tell my unfiltered story, my truth. I was prime time, then I dropped the time and went by prime, and now I’m in the third quarter of my life and they call me Coach Prime. Y’all knew a part of me each step of the way, but you never knew Deion… and I’m excited to share that with you all – the highs and lows, the truths and tragedies, and everything in between. They can’t stop or contain what God has purposed.”