The Buffalo Bills took a creative leap with their 2025 schedule release, unveiling a video that left fans buzzing. By blending humor and nostalgia, the team tapped into a unique concept involving both their star quarterback Josh Allen and NBA legend Allen Iverson, cleverly playing off the nickname “AI.”
The video begins with Josh Allen shooting hoops before receiving a call from General Manager Brandon Beane, who seeks ideas for the schedule reveal. Allen jokingly suggests using “AI,” referring to artificial intelligence, but the franchise took it literally by bringing in 11-time NBA All-Star Allen Iverson. The result is a comedic and engaging video where Iverson humorously navigates his unexpected role in introducing the team’s matchups.
Buffalo Bills, Josh Allen, NFL
Nov 17, 2024; Orchard Park, New York, USA; Buffalo Bills quarterback Josh Allen (17) runs for a first down in the first quarter against the Kansas City Chiefs at Highmark Stadium. Mandatory Credit: Mark Konezny-Imagn Images
Iverson, initially confused about why he was involved, eventually embraces the task out of admiration for Josh Allen. Holding a simple piece of paper listing the team’s games, Iverson effortlessly adds his legendary swagger to the production. The video struck a chord with fans for its simplicity, creativity, and the nostalgic appeal of seeing the former Philadelphia 76ers star in a playful new context.
The team’s lighthearted approach stood out amid a crowded field of schedule release videos, many of which try but fail to leave a lasting impression. By casting Iverson, Buffalo not only entertained their audience but also paid homage to a sports icon whose charisma transcends basketball. The video’s witty execution and clever twist on the term “AI” further elevated its viral success.
Allen Iverson Assists Buffalo Bills in Revealing 2025 NFL Schedule
NBA, Philadelphia 76ers, Allen Iverson
February 20, 2022; Cleveland, Ohio, USA; NBA great Allen Iverson is honored for being selected to the NBA 75th Anniversary Team during halftime in the 2022 NBA All-Star Game at Rocket Mortgage FieldHouse. Mandatory Credit: Kyle Terada-USA TODAY Sports
Just recently, Iverson appeared in a video featuring the Bills’ upcoming 2025 NFL schedule. This can be seen in a video shared by the Dime on X.
The Buffalo Bills revealed their 2025 schedule with the help of A.I. (as in, Allen Iverson 😂)
(via @BuffaloBills)pic.twitter.com/ffWYRYYA5a
— Dime (@DimeUPROXX) May 15, 2025
Fans celebrated the Bills’ effort as one of the most entertaining schedule reveals this year. The blend of sports crossover, humor, and minimal production resonated deeply, earning widespread praise.
Bills' Josh Allen Sees Fiancée Give Confusing Wedding Update
Dec 1, 2024; Orchard Park, New York, USA; Buffalo Bills quarterback Josh Allen (17) during the second half against the San Francisco 49ers at Highmark Stadium. Mandatory Credit: Gregory Fisher-Imagn Images
With their 2025 schedule now unveiled, the Bills have already set a high bar for creativity, demonstrating how to connect with fans in memorable ways. This video is a testament to the power of innovation and lighthearted fun in sports marketing.
Buffalo Bills, Josh Allen, NFL
Nov 17, 2024; Orchard Park, New York, USA; NFL quarterback Josh Allen (17) breaks a tackle by Kansas City Chiefs safety Nazeeh Johnson (13) to score a touchdown in the fourth quarter at Highmark Stadium. Mandatory Credit: Mark Konezny-Imagn Images
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