NFL teams rang in the release of the 2025 season schedule with creative videos on social media to introduce their opponents.
Some videos were good. Some were bad. And one poked fun at Bill Belichick.
The Atlanta Falcons used their Mario Kart-themed video to take a jab at the legendary coach and his 24-year-old girlfriend, Jordon Hudson. The Falcons had caricature versions of Belichick and Hudson sitting on a beach together with a sign that read, “We’re not talking about this.”
The sign obviously referenced Belichick’s now-infamous “CBS Sunday Morning,” interview, in which Hudson muttered those words to shut down a question about how the couple met.
You can check out the Falcons’ schedule release video here with Belichick and Hudson making an appearance at the 1:13 mark.
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Belichick’s coaching legacy will forever be intertwined with the Falcons after the New England Patriots overcame a 28-3 deficit against Atlanta to win Super Bowl LI in overtime. Hudson mocked the Falcons for that loss a couple of months ago during Super Bowl week by wearing a Falcons Super Bowl champs shirt.
Belichick almost became the head coach of the Falcons during the 2024 offseason after the organization fired Arthur Smith. Atlanta interviewed Belichick twice for the job, but the Falcons ultimately decided to appoint the less-qualified Raheem Morris as their next head coach.
The Falcons and Belichick have a nice little feud going, and Atlanta’s latest dig was harmless, but still clever.
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