On Friday night in Los Angeles, Fanatics and the NFL Players Association hosted a special “Jersey Reveal” event for the annual NFLPA Rookie Premiere weekend. The occasion marked the first time 42 of the league’s top rookies saw their official NFL jerseys unveiled together.
Notable rookies in attendance included Cameron Ward (Titans), Travis Hunter (Jaguars), Jaxson Dart and Cam Skattebo (Giants), Dillon Gabriel and Shedeur Sanders (Browns), and Ashton Jeanty (Raiders).
The Rookie Premiere, now in its 31st year, offers first-year players a unique introduction to the NFL’s business side, including marketing, licensing, and brand development opportunities.
Fanatics Collectibles CEO Mike Mahan and NFL Players Inc. President Matt Curtin were on hand to welcome the incoming class. After the jersey drop, rookies posed for photos alongside their personalized mannequins, sharing the milestone with family, friends, and teammates.