Manchester United’s rebuild under Ruben Amorim isn’t just happening on the pitch—backroom teams are revving up digital influence too, as Old Trafford gears up for a resurgence.
Following one of their toughest campaigns, the Red Devils are determined to reconnect with fans worldwide, both through performances and presence—starting with sharpening engagement across social platforms.
The club have already teased major summer signings, including Matheus Cunha, and are preparing for a fresh squad launch that includes a brand-new home kit.
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But while players and kits grab headlines, United’s impressive global popularity remains a quiet but powerful asset, forging deeper connections with supporters as they chase a trophy-laden future.
Now, fresh data highlights just how influential Manchester United remain, even amidst a rebuild.
The 508th CIES Football Observatory Weekly Post has ranked the world’s top 100 football clubs by total social media subscriptions—covering X, Instagram, Facebook, TikTok, and YouTube.
Real Madrid top the chart with over 470 million followers, followed by Barcelona with 424 million .
Manchester United secure an impressive third place, with approximately 234 million total followers—cementing their position as the most popular Premier League club online .
Also appearing in the global top 10 created by the CIES Football Observatory are Manchester City (179 m), Liverpool (167 m), Chelsea (153 m), Arsenal (114 m), Bayern Munich (149 m), Juventus (175 m), and Paris Saint‑Germain (199 m).
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Beyond Europe, Brazil’s Flamengo, Saudi Arabia’s Al‑Nassr, and Egypt’s Al‑Ahly top the non-European club standings.
Even amid a challenging season, United’s global reach remains formidable. This massive digital footprint provides a clear platform for marketing, fan engagement, and commercial growth as the club rebuilds.
As transfer activity intensifies and the squad sees revamps, United’s online dominance offers a significant advantage, amplifying announcements and reinforcing brand presence.
With no European football to look forward to in 2025/26, retaining fan loyalty becomes even more essential—and this level of social engagement can help maintain momentum until trophies return.
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