Liverpool and BAYCREW'S, one of Japan's leading fashion and lifestyle companies, have agreed a long-term partnership to expand the Reds' retail footprint across the region.
A club statement said: "As part of the five-year agreement, BAYCREW'S will deliver the official LFC Retail experience through both online and offline channels, launching multiple shop-in-shops across Japan in the first year. Plans are also in place to open the first official standalone LFC Retail store in the country."
The off-the-field partnership comes as Liverpool continues to work on an on-the-field deal, with the Reds in advanced talks to sign Florian Wirtz from Bayer Leverkusen. It was prematurely reported earlier this week that the Reds had reached an agreement to sign Wirtz but talks are understood to be ongoing between the two clubs.
Personal terms are not an issue, with Liverpool and Wirtz having come to an agreement over those, and now it's just a case of Liverpool and Leverkusen coming to an agreement over the structure of the deal.
Andy Robertson became the first Liverpool player to speak publicly about his club's interest in signing Wirtz, highly praising the 22-year-old.
"He was excellent against us (Scotland, at Euro 2024) I do remember that," Robertson told Sky Sports. "Obviously that game was extremely tough for us, but he was excellent, he was the one causing us problems in the half-space, running in behind, he can mix it up.
"I haven't seen too much of him but I have played against him and that was enough to see he was going to be a top player. We played Leverkusen in the Champions League this year as well and we dominated that game a bit more as well, so it was probably a bit more difficult for him, but certainly in the German team against us he was excellent.
Andy Robertson praised Wirtz
Andy Robertson praised Wirtz (Image: Sky Sports)
"We're certainly linked with him, that's for sure! You can't miss it, you can't not see it. But if we get him through then an exciting talent is through the door.
"We've already got a lot of exciting talent in there. He's a right good player. He'll only help us, and if he does get through the door then we'll be excited to play with him."
Meanwhile, Jack Grealish is apparently a contender to replace Wirtz at Leverkusen. Grealish has been at City since 2021 but he is expected to leave the club this summer, after being left out of Pep Guardiola's squad for this summer's revamped Club World Cup in the United States.
The 29-year-old is said to be open to return to former club Aston Villa, but the prospect of a move to the Bundesliga is on the table as new Leverkusen boss Erik ten Hag is said to be a big fan of Grealish.