Chelsea launched their away kits for the 2025/26 campaign, and tellingly, there was no brand across as they continue their search for a long-term front-of-shirt sponsor.
The Blues went most of last season without a brand on the front of their jersey after potential collaborations with Jordan and Oman Air collapsed.
However, Dubai-based DAMAC emerged as a sponsor for the final games of the season.
The Chelsea-branded luxury residential development in the Middle East sought to gain traction in the West.
There is no clarity about whether DAMAC will be on the Chelsea shirt during the 2025 Club World Cup, which kicks off next week.
The Blues could return to playing without a sponsor.
This lack of a sponsor was a minor issue, but the longer it has dragged on, the more problematic it has become.
A club of Chelsea’s stature should have a long-term deal in place.
Real Madrid secures €70 million annually from Fly Emirates, while Barcelona have a €57 million deal with Spotify.
Etihad Airways is a mainstay on Manchester City kits and generates a lot for their coffers.
Chelsea are missing out on significant windfall, and it could affect the long-term financial health of the club.
Since the departure of telecommunications brand Three, the Blues have not had a serious long-term sponsor, and they desperately need that to change.
Chelsea are partly at fault for the sponsor conundrum.
Failures on the pitch under Graham Potter and Mauricio Pochettino had their future looking bleak, and sponsors were not keen on an allegiance.
However, the club has shown promise under new gaffer Enzo Maresca after years of spending fruitlessly.
Chelsea must capitalise on their return to the UEFA Champions League and winning ways by securing a new long-term sponsor.
Chelsea 2025/26 Kits – A blend of tradition and modern flair
Chelsea and Nike continue their long-term partnership with fresh designs for the 2025/26 season.
The new home kit comes in the iconic royal blue.
However, it adds a textured pattern inspired by London landmarks, such as Chelsea Town Hall, paired with a sharp white-trimmed V-neck.
Dubbed Our House – a nod to the Madness track – the launch features frontman Suggs, Central Cee, and Ife Ogunjobi, celebrating Chelsea’s cultural roots.
Fans have welcomed the minimalist, heritage-inspired look after seasons of bolder, divisive designs. The home strip captures both classic identity and contemporary style.
The away kit has also been revealed ahead of the FIFA Club World Cup. It draws from the Chelsea 1974/75 design.
A clean, off-white base is accented by a central column of green and red stripes, echoing a historic Chelsea tribute to the Magnificent Magyars of Hungary.
Introduced by manager Dave Sexton in the 1970s, the design reflected both footballing artistry and continental influence.
This modern reinterpretation honours that legacy while delivering a sleek, standout look.