Seat Unique has been made a founding partner of Everton Football Club’s Hill Dickinson Stadium and will become the club’s official premium experiences platform as a result.
The company will provide premium match-by-match and event sales for the bars, restaurants, and experiences at Everton’s new 52,888-capacity home, which is set to open fully in August in time for the 2025-26 Premier League season.
“Seat Unique is for the fans that want more than just a seat. It shares a vision with Everton for bigger, bolder and better fan experiences,” said founder and chief executive of Seat Unique, Robin Sherry.
“The new stadium will be a new way to experience Everton.
“We’re incredibly proud to partner with Everton Football Club and support them in delivering an outstanding fan experience at the Hill Dickinson Stadium.
“The variety of offerings is unmatched anywhere in the UK and innovative experiences like cinematic seating and the Village Street are football firsts.
“We can’t wait to see fans creating memories that last a lifetime.”
The collaboration will see the implementation of The Seat Unique Ultimate Experience, which brings a first to UK football.
As part of the package, fans will be able to buy match-by-match access to cinematic loge seating. These are enclosures with four reclining cinema-style seats and private TV monitors for highlights and replays.
The package also includes a behind-the-scenes stadium tour and player meet and greet.
Another package on offer, named Beyond, offers a matchday experience that combines informal dining with interactive digital experiences, plus a view into the flash interview zone and players’ walk-out tunnel.
Meanwhile, Village Street, located in the West Stand, will channel the city’s pre-match energy with pubs, street food stalls, and lively gathering spots.
Outside, the 17,000-capacity Fan Plaza will come alive with pre- and post-match entertainment and cultural events all year round.
“Hill Dickinson Stadium will redefine expectations of what a premium experience in sport and entertainment can be,” said Everton chief executive, Angus Kinnear.
“Huge demand has already led to memberships selling-out across our bars and restaurants as we countdown to the kick-off of the 2025/26 Premier League season — and we already have a strong pipeline of match-by-match interest.
“Seat Unique’s platform will support and scale that demand, delivering access to unforgettable experiences for our most passionate fans, as well as helping attract new fans from across the country and around the world.”