Newcastle United are set to tour Singapore and South Korea as part of their pre-season schedule.
Next month, Newcastle United will jet off to the Far East and will face games against the likes of Arsenal and Tottenham.
Indeed, Newcastle will spend part of pre-season in Singapore and the rest of their schedule has now been confirmed.
Eddie Howe’s side will take on Arsenal in Singapore before moving on to South Korea for games against an all-star K League side and Tottenham.
With that in mind, Geordie Boot Boys spoke to football finance expert Adam Williams about the finances involved.
Newcastle United players pose for a photo before a pre-season friendly.
Photo by Masashi Hara/Getty Images
How much Newcastle United could earn from pre-season tour of Asia
Williams highlighted the fact that Newcastle could stand to make £6million from their tour.
While they are expensive things to undertake, the club could still generate a sizeable amount of money even after considering the costs involved.
“If you look at what the elite teams earn from pre-season tours, they can expect to take home around £10m,” he said.
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“You have to subtract costs from that – and these exhibitions are very expensive to organise. But on a net basis, they are still extremely lucrative. Newcastle aren’t quite in that bracket yet but they do have significant cache internationally.
Fixtures are set for our pre-season trip to 🇰🇷 for the Coupang Play Series 2025!
30 July – vs an all-star team from the K League
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“If I had to put a number on it, I’d say they could maybe make £5-6m from their pre-season tour in 2025. That’s in terms of the quantifiable benefits, such as fees from promoters, a cut of ticket sales etc. But there are lots of intangible benefits too.
“You can promote new sponsorships in key commercial markets, as Newcastle did last summer with Adidas in Japan, for example. It’s leverage with your sponsors when you can prove your appeal outside your own geography.
Williams also pointed to the fact that there is another perhaps more cynical reason as to why the club are doing it.
Touring in Asia may help engage with the audience and build a connection with potential supporters, who perhaps one day may feel so involved they come to visit the team on Tyneside.
“These tours are often as much about customer acquisition and retention as they are about revenue generation,” he added.
“Newcastle aren’t going to make any new fans in the UK and very few in Europe. But in South Korea, there are millions who haven’t chosen a team yet. If you can turn a casual football fan into a Newcastle supporter who will engage with the club financially – buying merchandise, potentially visiting St James’ Park and so on – then that’s a relatively cheap way to expand your commercial footprint.
“You also nurture your existing fanbase out there, which keeps them on side and more inclined to engage with the club. It’s a clinical way to talk about football fans, but this is the way that commercial and marketing departments see it.
Newcastle United’s pre-season schedule in full: Fixtures, dates and venues
It’s going to be a busy summer for Newcastle, who will hopefully have some new players available by the time it all kicks off.
Newcastle are set to play Celtic before jetting off, while they will also play in the Sela Cup at St James’ Park once more.
Fixture Date and time Venue
Celtic vs Newcastle United Saturday 19 July 2025, 3pm BST Parkhead, Glasgow
Newcastle United vs Arsenal Saturday 27 July 2025, TBC Singapore National Stadium, Singapore
Team K-League vs Newcastle United Wednesday 39 July 2025, 12pm BST Suwon World Cup Stadium, Suwon
Newcastle United vs Tottenham Sunday 3 August 2025, 12pm BST Seoul World Cup Stadium, Seoul
Newcastle United vs Atletico Madrid Saturday 9 August 2025, 4pm BST St James’ Park, Newcastle
Newcastle United’s 2025 pre-season schedule in full
Atletico Madrid will travel to Newcastle in August, bringing both their men’s and women’s teams to the North East for a double-header on Saturday August 9, 2025.
There are some big games to get excited about as Howe looks to get his side into fighting shape for another huge season to come.