Through the Keyfob: Episode 1 - Brought to you by OBI
Liverpool FC have received planning permission to expand and refurbish their flagship retail store located outside Anfield.
The club will increase the store size by just less than 4,000 sq ft with an extended mezzanine floor. The revamped shop will reopen on 1 August, ready for the 2025-26 season.
The flagship store was purpose-built in 2017 as part of the Main Stand expansion work. As the largest LFC retail store in the world, it welcomes more than one million visitors per season.
The Anfield store is one of seven LFC retail outlets across the UK and Ireland. The retail team also has 14 external retail pods around Anfield that are open on matchdays.
Lee Dwerryhouse, senior vice-president, merchandising at LFC, said: "We're thrilled to have received planning permission for the new-look store at Anfield from Liverpool City Council.
"We've had a very busy end of season since winning the Premier League and this new store is going to make a huge difference next season.
"We want our new-look flagship store to lead the way in the shopping experience for our fans and also meet the demands of a busy matchday crowd.
"The store is going to feature new digital touchpoints, storytelling and will also fully incorporate the new LFC brand theme, elevating the fan experience, and improve engagement even more."
The programme of work has started and the store is now closed for refurbishment.
Advertisement
Largest LFC store in the world to be expanded and refurbished
Image credit: LFC