Everton are hopeful they can expand support in the much-sought-after North American market
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Sport
12:34, 19 Jun 2025
BALTIMORE, MD - JULY 16: Everton supporters gather at Baltimore Firefighters Union Hall before the match between Everton and Arsenal at M&T Bank Stadium on July 16, 2022 in Baltimore, Maryland. (Photo by Scott Taetsch/Getty Images)
Supporters gather at Baltimore Firefighters Union Hall before the match between Everton and Arsenal at M&T Bank Stadium on July 16, 2022
(Image: Scott Taetsch/Getty Images)
Everton chiefs are hoping the club’s reset will give it a chance of competing for a larger slice of the North American football fanbase. The continent has become a hotbed of clubs from around the world hoping to take advantage of the potential growth of the game ahead of the World Cup next year, which will be held across the USA, Mexico and Canada.
The US market in particular has long been coveted by clubs and football authorities, with the country currently hosting FIFA's expanded Club World Cup.
The Premier League has also stepped up its efforts to promote the game, launching the Summer Series there last year. Everton will compete in this summer’s version of the event, alongside Bournemouth, West Ham United and Manchester United.
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It will mark the Blues' return to the States for the first time in three years, when Frank Lampard took his squad there in 2022 for matches in Maryland and Minnesota and promotional activity in and around Washington DC.
There was potential for Everton to return 12 months ago though a plan that could have seen them play in multiple cities never materialised, partly because of then manager Sean Dyche’s preference to avoid long haul trips in pre-season.
In contrast, David Moyes has regularly taken sides across the Atlantic and will do so again this year, with the games taking place in New Jersey, Chicago and Atlanta.
The Blues have a foothold in the US market, in part due to the influence of the club in the game’s growth over there.
Everton have gained attention Stateside from signing stars such as Landon Donovan and Tim Howard, though the club's legacy with North American players stretches even further back.
The takeover of the club from theUS-based The Friedkin Group (TFG) will strengthen those links.
TFG are keen to increase the club's prominence in the States and it is a key ambition of the Blues' commercial activity.
The hope is that, after years of turbulence, the move to a state-of-the-art new stadium this summer and the squad rebuild on offer through the stability and resources provided by the new owners could inspire progress that can attract new supporters.
That importance of the US market to the club has been made clear to its Merseyside operations, with new chief executive officer Angus Kinnear and chief marketing and digital officer Aaron Duckmanton telling members of the Everton Fan Advisory Board that North America was pivotal to the club’s long-term international and commercial growth strategy at a recent meeting at the Liver Buildings.