Harry Maguire, Diogo Dalot and Andre Onana attended a special event in India last monthplaceholder image
Harry Maguire, Diogo Dalot and Andre Onana attended a special event in India last month | Manchester United FC
Man Utd have announced an important commercial deal that will boost them financially.
Manchester United have announced a new three-year partnership deal extension with Apollo Tyres Ltd. They have already worked together for 12 years and have agreed on a renewed collaboration that will extend their association with the club to 15 years.
The official announcement comes a month after United sent three first-team players home early from their post-season tour of Asia to attend a commercial event in Mumbai. Andre Onana, Diogo Dalot and Harry Maguire did not take part in the win over Hong Kong and instead travelled to India to take part in the fifth season of the 'United We Play' programme, which was hosted by Apollo Tyres.
An official United press release read: "This renewed collaboration underscores Apollo Tyres’ commitment to excellence, innovation, and shared values with United. Over the years, the partnership has enabled both organisations to connect with millions of passionate fans worldwide, driving engaging campaigns and delivering exceptional value, both on and off the pitch."
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Apollo Tyres claim to have seen 'a significant boost in brand equity, strengthened by the global visibility and emotional connection associated with Manchester United’s loyal fan base' throughout their partnership. They also say the agreement has boosted their overall brand reputation and increased consumer trust.
Omar Berrada reacts to partnership deal
Manchester United chief executive Omar Berrada said: “We’re delighted to extend our successful partnership with Apollo Tyres, a valued and long-standing member of the Manchester United family. During our 12-year relationship, we’ve not only created impactful global campaigns but also delivered meaningful initiatives at the grassroots level, from youth development to sustainable infrastructure.”
“As we move into this next chapter, we look forward to continuing to build on our shared legacy - driving further engagement with our fans around the world and creating lasting value, both on and off the pitch.”
Neeraj Kanwar, vice-chairman and MD of Apollo Tyres Ltd said: “We are thrilled to continue our association with Manchester United, a club that embodies passion, performance and global reach. Our partnership has been instrumental in amplifying our brand equity by aligning with a club that represents passion and perseverance.
"Together, we will strive to create even more exciting experiences for fans, leverage new opportunities in digital and on-ground engagement, and strengthen our brand presence across key markets. We are also excited to expand our impact through a grassroots football initiative that aims to nurture young talent and promote access to the sport at the community level.”
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