BaBylissPRO has announced a partnership with the Dallas Cowboys, becoming the official Styling & Barber Tools Partner of the team.
The collaboration will see the Conair-owned brand integrate into the Cowboys’ game day preparation, providing professional-grade tools and grooming support for both players and the Dallas Cowboys Cheerleaders.
The partnership also includes a series of digital activations and branded fan engagements, designed to extend BaBylissPRO’s reach across Cowboys Nation.
Positioning itself as a central part of the Cowboys’ styling routine, BaBylissPRO will contribute to behind-the-scenes content, including Barbershop Talk, a video series featuring players and barbers discussing grooming techniques and personal stories.
A separate Tips & Tricks series led by the Dallas Cowboys Cheerleaders will offer hair tutorials for fans aiming to replicate the squad’s high-performance looks.
Alan Stockman, SVP and General Manager of BaBylissPRO, described the partnership as a natural alignment of two brands driven by performance and excellence.
“We’re thrilled to join forces with the Dallas Cowboys and Dallas Cowboys Cheerleaders,” he said.
“This collaboration brings together our shared values of precision, presentation and energy.
“It’s an exciting opportunity to bring professional grooming into one of the most iconic organisations in American sport.”
Charlotte Jones, Co-Owner and Chief Brand Officer of the Dallas Cowboys, added:“BaBylissPRO brings a modern edge to the way our team gets game day ready.
“From the locker room to the sidelines, their tools support the confidence and professionalism our players and cheerleaders bring to every performance.”
The agreement will also be activated through sweepstakes, retail appearances by the cheerleading team, and in-stadium events throughout the NFL season.
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