Manchester United have continued to rejuvenate their global strategy this summer, with a high‑profile player tour in India and ambitious plans for expanding their grassroots footprint.
The club has also been busy in the market, with new signings lined up to strengthen a squad that faltered last season.
Commercially, there’s been significant momentum too—United’s partnerships are being revamped to reflect their renewed ambitions on and off the pitch.
CLICK HERE TO JOIN THE CENTREDEVILS WHATSAPP GROUP CHAT NOW!
In Mumbai this May, first‑team stars Andre Onana, Diogo Dalot and Harry Maguire were on hand to launch the next season of their ‘United We Play’ initiative—an event that highlighted the club’s commitment to global fans and emerging talent.
Now, Manchester United, via their website, have officially confirmed the next chapter in their commercial playbook.
United announced the extension of their strategic partnership with Apollo Tyres Ltd for an additional three years.
Omar Berrada, CEO at Manchester United, said: “We’re delighted to extend our successful partnership with Apollo Tyres, a valued and long‑standing member of the Manchester United family.
“During our 12‑year relationship, we’ve not only created impactful global campaigns but also delivered meaningful initiatives at the grassroots level, from youth development to sustainable infrastructure.
“As we move into this next chapter, we look forward to continuing to build on our shared legacy—driving further engagement with our fans around the world and creating lasting value, both on and off the pitch.”
Neeraj Kanwar, Vice‑Chairman & MD of Apollo Tyres Ltd, added: “We are thrilled to continue our association with Manchester United, a club that embodies passion, performance and global reach.
“Our partnership has been instrumental in amplifying our brand equity by aligning with a club that represents passion and perseverance.
CLICK HERE TO JOIN THE CENTREDEVILS WHATSAPP GROUP CHAT NOW!
“Together, we will strive to create even more exciting experiences for fans, leverage new opportunities in digital and on‑ground engagement, and strengthen our brand presence across key markets.
“We are also excited to expand our impact through a grassroots football initiative that aims to nurture young talent and promote access to the sport at the community level.”
This renewed agreement will feature exclusive branding rights, co‑branded fan experiences, enhanced digital content collaborations and an expanded grassroots football initiative designed to unlock talent and enhance inclusivity within local communities.
With a partnership now spanning 15 years, Apollo Tyres have benefited from increased brand equity, deeper emotional connections in untapped markets, and a reinforced global reputation as a tyre leader—all built on the visibility and loyal reach of the Manchester United brand.
As United prepares for a summer tour in the United States and eyes significant transfer moves under Ruben Amorim, the renewed commercial deal adds another layer of positivity.
The synergy between sporting ambitions and global fan engagement is clear, and with players actively promoting the brand abroad, the partnership with Apollo Tyres Ltd is positioned to deliver on- and off-field success.
CLICK HERE TO JOIN THE CENTREDEVILS WHATSAPP GROUP CHAT NOW!