The Los Angeles Lakers are among the most historic franchises in the NBA.
They not only have a rich tradition of winning in this league, but they’ve made quite a name for themselves as a global brand.
Whether or not people are fans of their basketball team, the Lakers’ logo is iconic and means a lot to people around the world.
Despite being a strong global brand, nobody could have predicted how much the team would be sold for, but they were recently acquired at a $10 billion valuation.
Analysts around the sports industry have provided takes on this move, with some people being excited, while others believe this to be a preposterous figure.
Colin Cowherd seems to find himself in the first category, which he recently noted in an episode of his show.
“They’re going officially from dial-up to fiber optic,” Cowherd said.
"They're going officially from dial-up to fiber optic."@colincowherd thinks Lakers fans should be thrilled about the new ownership group. pic.twitter.com/1AisiySmKO
— Herd w/Colin Cowherd (@TheHerd) June 19, 2025
Cowherd noted that Mark Walter represents the future of the Lakers and that he’s going to be an owner who is a big advocate for change within the organization.
In his eyes, fans should be elated with this move, one that could turn this team from a fringe playoff roster into a genuine contender.
They have several of the right pieces in place, including Luka Doncic and LeBron James, but there’s still plenty of work to be done.
Walter’s past precedes him, and if he can work his magic with the Lakers, especially leading up to the 2025-2026 season, this team has a bright future lying ahead of them.
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